Art Audiences: problems and solutions

Photograph: Jeff Pachoud/AFP/Getty Images

Photograph: Jeff Pachoud/AFP/Getty Images

An article by James McQuaid for The Guardian highlights some issues about art audiences. He takes the example of the store Ikea that sells disassembled furniture to make the transport easier by their clients; McQuaid supports the idea that equally in art, it’s necessary to be more attentive to audience needs. He insists on the importance of reducing the gap between amateurs and artists with new technologies and contemporary social networks. Read the article at: http://gu.com/p/42cng/stw 

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