Core audience

A group of people who exhibit a consistent interest for the same cultural object [1] and who regularly attend the activities put forth by the artist or artistic organization; also referred to as an “established” audience. Marketing and communications activities for reaching this particular type of audience are limited. A core audience is not necessarily homogenous with regard to its members’ socioeconomic profiles; however, the more the musical genre is specialized, the more the core audience is homogenous.

[1]  Sorlin, Pierre, 1992, « Le mirage du public », La revue d’histoire moderne et contemporaine, 39, p.86-102.

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