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We tend to take more risks when passively listening to music we like. In effect, our propensity to buy things is influenced by what kind of music is playing in a store. The contrary is also true; unpleasant music will repel a consumer. Merchants should take this into consideration when making their music playlists!
Article : http://www.psmag.com/health-and-behavior/the-dark-side-of-the-power-of-music
Author : Tom Jacobs
Source : Pacific Standard
Date : 31/08/15
