The study of an audiences’s responses to a specific message – commercial, concert, etc. – is now possible with new technology created by the company Brainsights, based in Toronto. One of the company’s research aims is to determine the “neurologic signature” of musical hits. One of the technological benefits, from a methodological angle, is that the study does not have to be done in a laboratory, but can be performed in the audience’s own environment, like a concert hall.
Article : http://www.cbc.ca/news/technology/neuromarketing-brainsights-1.3303384?cmp=rss
Author : Emily Chung
Date : 4/11/15
Source : CBC
