What if free admission did not actually attract visitors ?

Screen-Shot-2015-11-13-at-10.10.56-AMAccording to Colleen Dllenschneider, the cost of cultural activity is only an excuse used by cultural organizations to explain low audience turnout. In fact, some factors like the reputation of a cultural activity, geographical accessibility and schedule have a bigger influence on attracting audiences. The author comments on data from IMPACT.






Article : http://colleendilen.com/2015/11/04/free-admission-days-do-not-actually-attract-underserved-visitors-to-cultural-organizations-data/ 
Auteure : Colleen DIlenschneider 
Date : 4/11/15

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