Glossary

AJAX progress indicator
  • Audience
    According to Le Petit Robert, the use of the word audience [“public”] in reference to “a group of people in contact with a work (literary, artistic, musical), a performance, [or] media” emerged in the 17th century. Sociologists consider the concept quite unstable, which explains the breadth of(...)
  • Audience development
    Within the context of DMAQ, the phrase “audience development” is multi-dimensional. The concept implies an action – development – that is, to increase the number of people that comprise an audience. Starting with the premise that there is a core audience composed of a group of individuals,(...)