According to Colleen Dllenschneider, the cost of cultural activity is only an excuse used by cultural organizations to explain low audience turnout. In fact, some factors like the reputation of a cultural activity, geographical accessibility and schedule have a bigger influence on attracting audiences. The author comments on data from IMPACT.
Article : http://colleendilen.com/2015/11/04/free-admission-days-do-not-actually-attract-underserved-visitors-to-cultural-organizations-data/
Auteure : Colleen DIlenschneider
Date : 4/11/15
